{"id":537,"date":"2023-06-29T13:15:44","date_gmt":"2023-06-29T13:15:44","guid":{"rendered":"https:\/\/www.m45milano.com\/why-invest-in-andy-warhol\/"},"modified":"2023-07-19T16:16:42","modified_gmt":"2023-07-19T16:16:42","slug":"why-invest-in-andy-warhol","status":"publish","type":"page","link":"https:\/\/www.m45milano.com\/en\/why-invest-in-andy-warhol\/","title":{"rendered":"Why invest in Andy Warhol"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;50px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;15%&#8221; bottom_padding=&#8221;0&#8243; left_padding_desktop=&#8221;4%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;4%&#8221; top_padding_tablet=&#8221;20%&#8221; top_padding_phone=&#8221;40%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;270&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text]\n<h5>WHY INVEST IN ANDY WARHOL<\/h5>\n[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#0a0506&#8243; text_color=&#8221;#000000&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; custom_font_size=&#8221;4vw&#8221;]\n<h2>Andy Warhol is among the best-selling artists in the world of auctions.<\/h2>\n[\/nectar_highlighted_text][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;34&#8243;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;i&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;center&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Last year, 2,100 Warhol works were acquired at auction making him the third most coveted and collected artist in the world, after Pablo Picasso and Salvador Dali.&#8221; font_line_height=&#8221;1.5&#8243; font_size=&#8221;1.70vw&#8221; font_size_tablet=&#8221;22px&#8221;][\/split_line_heading][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10%&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-7-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; 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overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;270&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;20&#8243; bottom_margin=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;0px&#8221; desktop_text_alignment=&#8221;left&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #d64182;\">GEOGRAPHY OF WARHOL&#8217;S AUCTIONS TURNOVER IN 2022 (VALUES IN $) | \u00a9Artprice.com<\/span><\/h5>\n[\/vc_column_text][vc_raw_html css=&#8221;.vc_custom_1688378054143{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]W2F5c19jaGFydCBpZD0iMiJd[\/vc_raw_html][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Not only are the series of his screen prints acquiring more and more value, but also the high-end market has achieved, during 2022, impressive results with the <strong>195 million dollars of the auction sale at Christie&#8217;s<\/strong> for the canvas \u201cShot Sage Blue Marilyn\u201d from 1964, <strong>became the most expensive 20th century artwork ever traded on the auction market<\/strong>, and the record for a work by Warhol.<\/p>\n<p><em>The work, purchased by the art dealer Larry Gagosian and painted in 1964, two years after the death of the cinema icon Marylin Monroe, is part of the well-known series &#8220;The Shot Marilyns&#8221; which includes five portraits of the American actress, four of which were literally taken to &#8220;revolve&#8221; by Warhol&#8217;s friend, Dorothy Podber, during an evening at the Factory. <\/em><\/p>\n<p>In second place among the record sales of Warhol&#8217;s works, the &#8220;White Disaster&#8221; canvas purchased for <strong>85.3 million dollars at Sotheby&#8217;s<\/strong> in November 2022, already sold at auction at Christie&#8217;s in 1987 for 660,000 dollars, <strong>multiplying the value by almost 130 times in thirty-five years old.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; constrain_group_2=&#8221;yes&#8221; 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animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #d64182;\">LOTS SOLD AT AUCTION BY PRICE RANGE IN 2022 | \u00a9Artprice.com<\/span><\/h5>\n[\/vc_column_text][vc_raw_html css=&#8221;.vc_custom_1688378815136{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]W2F5c19jaGFydCBpZD0iMyJd[\/vc_raw_html][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]A market, that of the Pop Art artist, which continues to set new records starting from the early 2000s, when already in 2007 the painting &#8220;Green Car Crash&#8221; from the &#8220;Death and Disaster&#8221; series was sold at Christie&#8217;s for <strong>71.7 Millions of dollars<\/strong>.<\/p>\n<p>As for pop icons, the two records of 2014 had caused a sensation, in which the triptych &#8220;Triple Elvis&#8221; had been sold in a Christie&#8217;s auction for <strong>81.9 million dollars<\/strong>, while the canvas &#8220;Four Marlons&#8221; had made <strong>69.6 million dollars<\/strong> always in the same auction house.<\/p>\n<p><strong>The artist&#8217;s production today attracts major collectors from all over the world<\/strong>, including Asians, so much so that in March 2023 a portrait of Liz Taylor was sold in Tokyo for <strong>20.8 million dollars<\/strong>, the best auction result in Japan for a work of art.<\/p>\n<p>Even other less famous series of the artist, such as &#8220;Ladies and Gentlemen&#8221;, in which Warhol stages some subjects belonging to the most marginalized communities, <strong>have doubled their value<\/strong> within a few years.<\/p>\n<p><em><strong>This is the sale of 10 works from the latter series auctioned by Christie&#8217;s for $90,000 in 2019 and resold for $214,000 in October 2022.<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; 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